There is a recurring instinct, when an autonomous system causes a loss, to treat the system as the actor and ask whether it can be held responsible. European and common-law systems answer the same way: it cannot. An AI agent has no legal personality, holds no assets, and cannot be a defendant. Responsibility flows through the agent to the people and the organisation that chose to deploy it. The interesting work is not deciding whether a business is responsible. It is deciding which business, in a chain of several, and on what legal basis.
Key takeaways
- An AI agent is a tool, not a legal person. The business that deployed it carries the liability to the harmed customer.
- The "the AI did it" defence has already failed in court. Moffatt v. Air Canada (2024) held the airline liable for its chatbot's invented policy; Mata v. Avianca (2023) sanctioned a lawyer for a brief built on AI-fabricated citations.
- Under the EU AI Act, the deployer carries operational duties under Article 26, and crosses into provider liability under Article 25 if it rebrands, substantially modifies, or repurposes a system into a high-risk use.
- The revised Product Liability Directive (Directive (EU) 2024/2853) puts AI systems inside strict liability and eases the claimant's burden of proof. It applies to products placed on the market after 9 December 2026.
- Regulatory fines under the AI Act and civil damages under product and tort law run in parallel. The same incident can produce both.
- Five records, mostly required by the Act in any case, decide how exposed a business is: a risk record, an oversight register, an instructions-for-use map, operation logs, and an incident protocol.
Why the agent itself is never the answer
The starting point is the one most commentary skips. An AI agent is not a legal subject. It cannot own property, cannot be insured in its own name, and cannot be a defendant in proceedings. When a model produces a confident but false statement that a customer relies on, the loss is real, but the entity that caused it in any legal sense is the one that placed the agent between itself and that customer. The law treats the agent the way it treats any instrument a business uses: a delivery van, a pricing algorithm, an outsourced call centre script. The business answers for the instrument.
This is why the question "who is liable when an AI agent makes a mistake" resolves, in the first instance, to "which business deployed it." The harder version of the question only appears when more than one business is involved in producing the agent, which is now the normal case.
The two cases that already settle the principle
Two decisions, neither of them an AI Act ruling, already establish how courts treat an AI mistake. They are worth stating precisely because they are the proof that the principle is not theoretical.
In Moffatt v. Air Canada (2024 BCCRT 149), a customer asked Air Canada's website chatbot about bereavement fares. The chatbot told him he could book at full price and claim a partial refund within 90 days. That policy did not exist. When the customer claimed the refund, the airline refused and argued, among other things, that the chatbot was a separate legal entity responsible for its own actions. The British Columbia Civil Resolution Tribunal rejected that argument directly, holding that Air Canada was responsible for all the information on its website, whether from a static page or a chatbot, and that it was the airline's duty to ensure the chatbot was accurate. The airline was ordered to compensate the customer. The case is small in value and large in principle: a business cannot disclaim its own automated agent.
In Mata v. Avianca (S.D.N.Y. 2023, case 22-cv-1461), lawyers submitted a court filing that cited cases which did not exist, because they had used ChatGPT to draft it and had not checked the output. The court sanctioned the lawyers. The model's fabrication became the professionals' responsibility, because they had adopted its output as their own work product. The lesson generalises beyond law firms: when a business relies on an AI output and passes it on as its own, the error is the business's error.
The European liability chain: provider, deployer, and the parties between
Modern AI deployments rarely involve one party. A foundation model provider trains and offers the base model. An integrator builds an application on top of it, with retrieval, tool access, and fine-tuning. A deployer puts the finished application in front of users. The EU AI Act, Regulation (EU) 2024/1689, allocates duties along that chain by role, and the revised Product Liability Directive, Directive (EU) 2024/2853, allocates civil liability for defects at the end of it.
Article 3(3) defines the provider as the party that develops an AI system, or has one developed, and places it on the market or puts it into service under its own name or trademark. Article 3(4) defines the deployer as the party that uses an AI system under its own authority in the course of a professional activity. For most businesses running a bought-in agent, the deployer role is the one they occupy, and it is the role that meets the customer.
The duties differ by role. A provider of a high-risk system must complete conformity assessment under Articles 43 to 48, maintain the technical documentation under Article 11 and Annex IV, affix the CE marking, register the system, and run post-market monitoring under Article 72. A deployer of a high-risk system must, under Article 26, use the system within the provider's instructions, assign competent human oversight under Article 14, keep the automatically generated logs that Article 12 requires the system to produce, monitor operation, and report serious incidents under Article 73. The provider's duties are largely discharged once, before market. The deployer's duties are continuous, for as long as the system runs.
When a deployer becomes the provider: Article 25
The most important boundary in the chain is Article 25, because it is where a business that thinks of itself as a mere user is reclassified as a provider and inherits the heavier obligations. A deployer is treated as the provider, with all that implies, in three situations: it places a high-risk system on the market under its own name or trademark; it makes a substantial modification to a high-risk system; or it changes the intended purpose of a system so that the modified system becomes high-risk. Recital 66 frames substantial modification as any change affecting the system's compliance or altering the purpose for which it was assessed.
In practice this catches the business that takes a general model, fine-tunes it on its own data, brands the result as its own product, and deploys it into hiring, credit, or another Annex III use. The test, as the courts and the Act both frame it, is the effect of what the deployer did, not whether it intended to take on the provider's role. A full reading of how this allocation works across every party sits in the AI liability chain analysis.
Two engines of liability, running in parallel
A frequent confusion is to treat the AI Act as the instrument that makes a business pay when its agent harms someone. It is not. The AI Act is a product-safety and governance regime. Compensation to a harmed person comes from a separate civil track. Understanding "who is liable" means seeing that two distinct engines run at the same time over the same incident.
The regulatory engine is the AI Act's penalty regime under Article 99. Breaches of the prohibited-practice rules in Article 5 can draw fines up to 35 million euro or 7 percent of global annual turnover. Breaches of other obligations, including the deployer duties in Article 26, can draw up to 15 million euro or 3 percent. Supplying incorrect or misleading information to authorities can draw up to 7.5 million euro or 1 percent. These are administrative fines paid to the state, not compensation to the customer.
The civil engine is where the harmed customer recovers. It runs on national tort and contract law and, for products placed on the market after 9 December 2026, on the revised Product Liability Directive. A single incident can fire both engines: a business can owe a regulatory fine for an oversight failure and civil damages to the person harmed by the same failure, with no double-counting between them because they answer to different claimants.
The revised Product Liability Directive: strict liability reaches AI
Directive (EU) 2024/2853 is the civil-side change that matters most for AI. It entered into force on 8 December 2024, with national transposition due by 9 December 2026, and it applies to products placed on the market or put into service after 9 December 2026. The previous regime, Directive 85/374/EEC, continues to govern products placed on the market before that date. Three features reshape AI exposure.
First, it brings software and AI systems expressly inside the definition of a product, so a defective AI system can ground a strict-liability claim. The claimant does not have to prove the business was at fault, only that the product was defective and caused the damage. Free and open-source software supplied outside a commercial activity is excluded.
Second, it eases the claimant's burden of proof. Where the technical or scientific complexity makes it excessively difficult to prove defectiveness or causation, courts may apply rebuttable presumptions, and the claimant has a right to disclosure of relevant evidence. For opaque, hard-to-explain AI systems, this shifts the practical burden toward the defendants, who must then show where the defect was not.
Third, it widens recoverable damage beyond death, personal injury, and property damage to include destruction or corruption of data, and medically recognised psychological harm. The double exposure this creates alongside the AI Act is treated in full in the double-exposure briefing, and the directive itself in the Product Liability Directive 2024 analysis.
A decision aid: who pays in five common situations
The chain becomes concrete when applied to recognisable scenarios. The table reads the first-line liability, which is to the harmed person, and notes where recourse against another party may follow. It is a guide to the structure, not legal advice on any specific facts.
| Situation | Who is liable to the harmed person first | Basis | Possible recourse |
|---|---|---|---|
| A bought-in customer-service agent invents a policy a customer relies on | The deployer (the business running the agent) | Agency and contract; Moffatt v. Air Canada applied this | Against the provider only if the supply contract gives an indemnity |
| An employee uses a public AI tool and passes on a fabricated answer in work | The employer | Vicarious liability; Mata v. Avianca illustrates the professional version | Limited; the public tool's terms usually disclaim reliance |
| A defect in the underlying foundation model causes the harm | The deployer faces the claim; the manufacturer may also be liable | Directive 2024/2853; joint and several liability under Article 8 | Contribution from the provider or integrator in separate proceedings |
| The business rebrands and fine-tunes a model into a high-risk hiring tool | The business, now treated as the provider | Article 25 of Regulation (EU) 2024/1689 | None upstream for the provider role it has assumed |
| An autonomous agent acts with no human review and causes a loss | The deployer | Article 26; standard cover may exclude the autonomous AI loss | Purpose-built AI agent cover, where held; see below |
The constant across every row is that the deployer meets the claim first, because the deployer has the direct relationship with the harmed person. Recovery from anyone upstream depends on the contract, the documentation, and the facts of the failure. Neither the AI Act nor Directive 2024/2853 makes that recovery automatic.
What evidence reduces exposure
Because the deployer carries the first claim, the practical question for a business is not whether it is liable in principle but how exposed it is on the facts. Exposure is decided by evidence, and most of the evidence that helps is the same evidence the AI Act already requires a high-risk deployer to hold. Five records do most of the work.
- A risk record. Documentation that the system was assessed for foreseeable risks before deployment, and that the deployment decision was deliberate. This is the difference between an incident that looks managed and one that looks negligent.
- An oversight register, aligned to Article 14. A named, competent person responsible for the agent, with a record that review actually happened. Article 14 requires effective human oversight for high-risk systems; the register is what shows the oversight was real rather than nominal, which is the line that separates a professional-services error from an uncontrolled autonomous loss.
- An instructions-for-use map. The provider's instructions, and a record showing the deployment stayed inside them. This is the document Article 26 turns on: a deployer operating outside the provider's stated boundaries is in breach from day one, while one operating inside them has a defence and a recourse route.
- Operation logs. Article 12 requires high-risk systems to keep automatically generated logs. These are what let a party rebut a causation presumption under the Product Liability Directive, by showing what the system actually did at the relevant moment instead of leaving the court to presume.
- An incident protocol, meeting Article 73. A defined process for detecting, escalating, and reporting serious incidents within the Act's deadlines. A clean, timely response narrows both the regulatory and the civil exposure; a missed report can become a separate breach.
This is the documentation architecture set out in full in how to document AI agent risk management for compliance, and the minimum operator file in the operator obligations guide. Held in advance, these records turn an open-ended liability into a bounded, defensible one. Assembled after an incident, they are worth far less.
Where insurance fits, and where it currently does not
Many businesses assume an existing policy will absorb an AI agent loss. Often it will not. Errors and omissions, professional indemnity, cyber, and general liability policies were written before autonomous agents existed, and through 2026 insurers are adding explicit AI exclusions at renewal. Professional indemnity or errors and omissions is the best existing chance, and usually only where a human stayed in the loop, which is one more reason the oversight evidence above matters. The arrival of strict product liability on 9 December 2026 sharpens the problem: a business can become more exposed under the Product Liability Directive at the same moment its insurer is narrowing cover for the risk.
Purpose-built cover has begun to appear. ElevenLabs secured the first AIUC-1-backed AI agent policy in February 2026, certifying the agent against an adversarial assessment standard before cover attached. The market for deployer-facing AI agent liability cover in Europe is early and uneven; a current reading of what exists and what does not is kept at Agent Insured's briefing on European enterprise AI liability coverage. The practical instruction is simple: check existing policies for an AI exclusion before the next renewal, not after a loss.
Related reading
For how liability is allocated across every party in the supply chain, see the AI liability chain analysis. For the civil exposure created by the revised directive, see the Product Liability Directive 2024 briefing and the double-exposure briefing. For the deployer's operational duties, see the Article 26 deployer guide. For the human-oversight evidence that decides how a loss is characterised, see the Article 14 human oversight guide.
Frequently asked questions
Who is liable when an AI agent makes a mistake?
The business that deployed the AI agent is liable, not the model provider. The deployer authorised the agent to act on its behalf, so under ordinary agency and contract principles the deployer answers to the customer for what the agent did. In Moffatt v. Air Canada (2024) the airline was held responsible for a refund policy its chatbot invented. In the EU, the deployer also carries duties under the AI Act (Regulation (EU) 2024/1689), and for products placed on the market after 9 December 2026 a defective AI system can trigger strict liability under the revised Product Liability Directive (Directive (EU) 2024/2853). The model provider usually has no direct legal link to the harmed customer.
Can a company avoid liability by blaming the AI?
No. The argument that the AI acted on its own has already failed in court. In Moffatt v. Air Canada (2024 BCCRT 149), the tribunal rejected the suggestion that the chatbot was a separate legal entity responsible for its own statements and held that Air Canada was responsible for all information on its website, including information given by its chatbot. An AI agent is a tool the business chose to use, not a person who can be sued.
What is the difference between the provider and the deployer under the EU AI Act?
Article 3(3) of Regulation (EU) 2024/1689 defines the provider as the party that develops an AI system, or has one developed, and places it on the market under its own name. Article 3(4) defines the deployer as the party that uses an AI system under its own authority in a professional activity. The provider carries design and testing duties such as conformity assessment for high-risk systems. The deployer carries operational duties under Article 26, including using the system within instructions, assigning human oversight under Article 14, keeping logs, and reporting serious incidents.
When does a deployer become legally treated as the provider?
Under Article 25 of Regulation (EU) 2024/1689, a deployer is treated as the provider, and takes on all provider obligations, in three situations: it places a high-risk AI system on the market under its own name or trademark, it makes a substantial modification to a high-risk system, or it changes the intended purpose of a system in a way that makes it high-risk. Fine-tuning that changes the risk profile, or repurposing a general model into a hiring or credit-scoring tool, can each cross this line. The test is the effect of what the deployer did, not its intention.
Is the model provider ever liable to the harmed customer?
Usually not directly. The harmed customer has a relationship with the deployer, not the model provider, so the first claim lands on the deployer. The provider's exposure is mainly to the deployer through the supply contract, and to regulators through the AI Act penalty regime. Under Directive (EU) 2024/2853, the manufacturer of a defective product, which now expressly includes software and AI systems, can be liable, and where several operators each contributed to the same damage they are jointly and severally liable under Article 8.
Does the EU AI Act make a business pay compensation when its AI agent harms someone?
Not by itself. The AI Act is a regulatory and product-safety instrument. Its penalties are administrative fines paid to the state, up to 35 million euro or 7 percent of global annual turnover for prohibited-practice breaches and up to 15 million euro or 3 percent for other breaches. Compensation to a harmed person comes from a separate civil claim under national tort or contract law and, for products on the market after 9 December 2026, under the revised Product Liability Directive. The two run in parallel.
How does the revised Product Liability Directive change AI liability?
Directive (EU) 2024/2853 brings software and AI systems expressly inside the definition of a product, so a defective AI system can found a strict-liability claim with no need to prove fault. It eases the claimant's burden through rebuttable presumptions of defectiveness and causation where complexity makes proof excessively difficult, and through a right to disclosure of evidence. It widens recoverable damage to include data corruption and medically recognised psychological harm. It applies to products placed on the market after 9 December 2026, with national transposition due by the same date.
Does a human in the loop change who is liable?
A human in the loop does not move liability away from the business, but it changes the legal character of the loss and the cover that may respond. Where a qualified person reviewed and approved the AI output, the claim looks like a professional services error, which professional indemnity and errors and omissions cover is designed for. Where the agent acted autonomously with no review, insurers increasingly treat the loss as an excluded AI exposure. Article 14 requires effective human oversight for high-risk systems, and evidence that the oversight was real is what supports both a defence and a claim on cover.
What evidence reduces a business's exposure when an AI agent fails?
Five records do most of the work: a risk record showing the system was assessed before deployment; an oversight register naming who is responsible and showing review happened, aligned to Article 14; the provider's instructions for use with a map showing the deployment stayed inside them, the line Article 26 turns on; operation logs, which Article 12 requires and which let a party rebut a causation presumption under the Product Liability Directive; and an incident protocol meeting the Article 73 serious-incident reporting duty.
Will standard business insurance cover an AI agent mistake?
Often not. Most errors and omissions, professional indemnity, cyber, and general liability policies were written before autonomous agents existed, and through 2026 insurers are adding explicit AI exclusions at renewal. Professional indemnity or errors and omissions is the best existing chance, and usually only where a human stayed in the loop. Purpose-built AI agent cover has begun to appear: ElevenLabs secured the first AIUC-1-backed AI agent policy in February 2026. Check policies for an AI exclusion before the next renewal rather than after a loss.
Who is liable if an employee uses ChatGPT or another public AI tool and it gives wrong information?
The employer. An employee acting within the scope of their work makes the employer vicariously liable for the consequences, and the choice to rely on a public AI tool does not change that. In Mata v. Avianca (2023) a lawyer who filed a brief containing fabricated case citations produced by ChatGPT was sanctioned; the tool's error became the professional's responsibility. Using a general AI tool for a business purpose can also push the business into the provider role under Article 25 if it repurposes the tool into a high-risk use.
References
- Regulation (EU) 2024/1689 (EU AI Act), Article 3(3), definition of provider.
- Regulation (EU) 2024/1689, Article 3(4), definition of deployer.
- Regulation (EU) 2024/1689, Article 25, deployers treated as providers in certain cases.
- Regulation (EU) 2024/1689, Article 26, obligations of deployers of high-risk AI systems.
- Regulation (EU) 2024/1689, Article 12, record-keeping and automatically generated logs.
- Regulation (EU) 2024/1689, Article 14, human oversight of high-risk AI systems.
- Regulation (EU) 2024/1689, Article 73, reporting of serious incidents.
- Regulation (EU) 2024/1689, Article 99, penalties (up to EUR 35 million or 7 percent of global annual turnover for Article 5 breaches).
- Regulation (EU) 2024/1689, Recital 66, on substantial modification.
- Directive (EU) 2024/2853 (revised Product Liability Directive), application to products placed on the market after 9 December 2026; transposition due 9 December 2026.
- Directive (EU) 2024/2853, inclusion of software and AI systems within the definition of product.
- Directive (EU) 2024/2853, Article 8, joint and several liability of multiple operators.
- Directive (EU) 2024/2853, rebuttable presumptions of defectiveness and causation, and disclosure of evidence.
- Moffatt v. Air Canada, 2024 BCCRT 149 (British Columbia Civil Resolution Tribunal): airline held liable for its chatbot's misstatement.
- Mata v. Avianca, Inc., No. 22-cv-1461 (S.D.N.Y. 2023): sanctions for a filing built on AI-fabricated case citations.
- ElevenLabs, first AIUC-1-backed AI agent insurance policy, announced 11 February 2026. AIUC-1 is an adversarial assessment standard for AI agents.